🥪 Why Your Marketing Strategy Needs to Be More Like a PB&J Sandwich
Okay, hear me out. You know what doesn’t slap? Just peanut butter on a slice of bread. Or a lonely spoonful of jelly. But put them together and boom: ✨ iconic duo unlocked. ✨
That’s exactly how organic content and paid ads should work - like the PB&J of your marketing strategy! One fuels the heart (organic), the other brings the hype (paid), and together? You’ve got a full-flavor funnel that sticks.
Let’s break it down like snack time:
🥜 Organic Content = The Peanut Butter
Thick. Rich. A little sticky (in the best way). That’s your:
Blog posts that show you know your stuff
Reels that reveal your realness
Newsletters that feel like love notes to your audience
Social posts that spark actual conversation (not just algorithmic appeasement)
Organic content is what people stay for. It’s your brand’s vibe, voice, and value all rolled into one.
But relying only on organic? That’s like slathering peanut butter on a cracker and calling it lunch. It’ll hold you over - but it’s not the full meal deal.
🍇 Paid Ads = The Jelly
Sweet, glossy, attention-grabbing—like the shiny jar of homemade grape jelly that gets pulled out when grandma’s in town. Paid ads are how you:
Slide into new audiences' feeds
Push promos that actually get clicks
Remind people that you exist (and you’re fabulous!)
Launch products or promos with laser precision
They get people to the party. But without something to stick to (*ahem* - your organic content), they bounce faster than your friend Karen after hearing "we're all out of wine."
🍞 Together = The Perfect Sandwich
When you layer paid with organic, you create magic. Like:
🚀 Paid gets the reach, organic builds the relationship
💬 Organic nurtures, paid closes the loop
📈 Your ROI becomes tastier than an Uncrustable in a lunchbox
And the best part? Platforms like Instagram, Facebook, and TikTok favor accounts that use both. You heard that right - the algorithm is basically your lunchroom monitor, rewarding you for bringing a full, balanced sandwich.
Translation? If you're ghosting your feed and only running ads, the algorithm notices. And it's judging.
👩🍳 A Recipe for Results
Here’s your chef’s kiss formula:
3x/week solid organic posts (add some Reels if you’re feeling spicy)
Consistent brand visuals + messaging
Layer in paid ad campaigns to highlight launches, lead gen, or retargeting
Use insights from both sides to refine your content game
Because the truth is: paid without organic feels pushy.
Organic without paid feels like whispering into the void.
But together?
That’s full-funnel magic. That’s marketing that makes people hungry for more.
✨ TL;DR: Stop Trying to Make “Just One” Happen
If your marketing strategy is only running ads without storytelling, or posting organically without visibility… you’re basically serving toast with air.
It’s time to build you a peanut butter AND jelly strategy. Crusts off. Full flavor. Extra sticky (in the ROI kind of way).
