✨ 5 Signs Your Branding Is Holding You Back (And How to Fix It)
Let’s have some real talk: if your business isn’t growing the way you want, your branding might be part of the problem. (Yep, I said it.)
And I get it—you started scrappy. You DIY’d your logo, picked a color palette that felt “good enough,” and hit publish on your website just to get it out there.
But now? You’re growing. And if your brand doesn’t look like it belongs in the same room as the results you deliver... it’s time for a glow-up.
So, let’s dive into the 5 biggest signs your branding is holding you back—and exactly how to fix them.
🌴 1. Your Logo Was Made in Canva… in 12 Minutes.
Listen, I love Canva. But Canva logos are for starter kits—not for brands that are scaling. If your logo feels generic, pixelated, or like it could belong to five other businesses… clients notice, I promise.
✅ Fix it:
Invest in a logo that’s designed for versatility: website, social, merch, invoices—everywhere.
Bonus tip: Make sure you have logo variations (horizontal, stacked, icon-only) for max flexibility.
🌴 2. Your Brand Colors Are... “Vibe-Based.”
If your current brand palette was chosen by scrolling Pinterest at 1 a.m. and thinking, “Yeah, sage green feels right,”—you’re not alone.
But colors aren’t just cute—they’re psychological. They should reflect the mood, energy, and goals of your brand strategically. For example, maybe you are a tropical vibe (Right there with you!) but your business deals in mainly older audiences that prefer a more professional and simplistic tone - that tropical vibe will not hit the mark!
✅ Fix it:
Choose a color palette that speaks to your ideal client’s energy—whether that’s luxury, playful, modern, or bold.
Use psychological color theory, not just vibes. (Or hire someone like… 👋 me to nail this for you.)
🌴 3. Inconsistent Fonts, Graphics, and Overall Chaos
Your Instagram feels one way. Your website feels another. Your flyers? A whole third personality.
When a brand feels inconsistent, it subconsciously screams “unprofessional”—even if your services are amazing.
✅ Fix it:
Lock in your brand’s typography (2–3 fonts MAX).
Create template systems for Canva, social, and emails.
Keep your voice, tone, and visuals cohesive.
🌴 4. Your Messaging Doesn’t Speak to Them
Your brand isn’t just about looking good—it’s about communicating. If your website or IG bio is all about you (“We’re the best at XYZ…”) but doesn’t speak to your client’s pain points, needs, or dreams—you lose them.
✅ Fix it:
Shift your copy from “Here’s what I do” → to “Here’s how this helps you.”
Use words that reflect your clients’ goals, struggles, and vibe.
Example: “Logos you love” is fine. → “A brand that actually helps you get booked” is better.
🌴 5. Your Branding Doesn’t Match the Level You’re Operating At Now
This is the one no one talks about. You’ve grown. You’ve leveled up. But your brand is still stuck at version 1.0.
When your brand doesn’t visually and emotionally match the experience you actually deliver, there’s a disconnect. And it costs you.
✅ Fix it:
Audit your current brand: Does this look and feel like where I’m going?
If not, it’s time for a full brand refresh—one that’s built for growth, not survival.
🌟 Ready for the Glow-Up?
If reading this has you realizing your brand isn’t pulling its weight anymore… this is your sign.
💡 Snag my free Caption Cure-All inside the Freebie Vault to boost your content while you work on your brand refresh.
Or… skip the DIY struggle and let’s create a brand that’s as powerful as the business you’ve built.
👉 Check out my branding services here or shoot me a DM—let’s make magic.
