Marketing Tips for Pet Businesses That Want to Grow (and Not Just Fetch Likes)
You’ve got the treats, the talent, and a whole lotta tail wags—but if your marketing strategy is stuck in “sit” mode, it’s time to teach it a new trick. Whether you're running a veterinary clinic, pet grooming biz, dog training service, or animal rescue, your marketing should work as hard as you do (minus the fur everywhere).
Let’s break down the top strategies to get your pet biz noticed, loved, and booked.
🐾 1. Own Your Local SEO (Because “Vet Near Me” is Where It All Starts)
Your neighbors are searching. Are you showing up?
✅ Why it matters:
Whether someone needs a last-minute grooming appointment or a trustworthy vet, local Google searches are the #1 way pet parents find their go-to people.
🐶 How to fix it:
Claim and optimize your Google Business Profile
Add keywords to your website like “dog trainer in Fort Worth” or “Dallas animal rescue”
Encourage reviews with heartwarming follow-ups (bonus if you can sneak in keywords like “best vet in town”)
💡 Pro tip: Photos of happy clients (the four-legged kind) go a long way in local listings.
📬 2. Stop Ghosting Your Email List
You’ve got leads—let’s not leave them in the doghouse.
✅ Why it matters:
Email is still one of the highest-ROI tools out there. It keeps clients coming back, builds trust, and creates opportunities for referrals, reviews, and repeat visits.
🐶 How to fix it:
Create a welcome sequence for new clients, adopters, or donors
Send helpful content (like “How to Prep Your Pet for Summer Heat” or “5 Crate Training Mistakes”)
Use fun subject lines like: “Is your dog a drama queen at the groomer?” or “Your cat has questions (we have answers)”
📩 Even one email a month keeps your biz top of mind—and top of inbox.
📸 3. Show Off Your People (and Your Pets)
Spoiler alert: your audience wants to see more than just your logo and operating hours.
✅ Why it matters:
Pet businesses thrive on trust and relatability. When you show the people behind the scenes—and the pets you serve—you build a connection before the first bark.
🐶 How to fix it:
Share behind-the-scenes Reels or Stories
Feature client pets in your content (with permission, of course!)
Post a “staff favorites” series: “Best Treats According to Dr. Garcia” or “Our Groomer’s Top Brush Picks”
🐾 Bonus: It makes your feed way more fun.
🧼 4. Ditch the Paw Print Clipart
Let’s be real: pet-themed branding doesn’t have to mean Comic Sans and stock paw prints.
✅ Why it matters:
A polished brand helps you look more legit—and builds confidence with new clients.
🐶 How to fix it:
Use a color palette and fonts that reflect your personality (not just your species 🐕🐈)
Get a clean, modern logo and templates for social posts
Make sure your website is easy to navigate, especially on mobile (because yes, people Google from the dog park)
🎨 Your business can feel warm and playful without looking DIY.
💡 Bonus: Marketing Ideas to Try This Month
Pet of the Week social series
“Meet the Team” photo posts with fun bios- don’t forget to showcase their own fur babies!
Free resource: “10 Things to Ask Before Adopting a Rescue” (great for email opt-ins)
A photo contest—“Snooziest Napper” or “Messiest Mud Puddle Moment”
🐕 Let’s Give Your Pet Business a Brand That Wags
You’ve got the passion. The purpose. The pups.
Now let’s make your brand just as strong.
👉 Book a free consult and let’s build marketing that connects with pet parents (and gets you found—online and off).
📈 Quick SEO Wins for Pet Pros
✅ Add your city + service keywords to your homepage
✅ Get listed in pet-related directories (like Yelp, VetFinder, etc.)
✅ Blog once a month to answer common client questions
✅ Link to your cornerstone page for pet marketing services
✅ Share your Google reviews on social!
